Tips for Search Engine Optimization

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Onsite SEO Essentials

Working towards optimizing a site for search engines is an ongoing task simply because search engine algorithms are continually evolving.  However, there are several basic aspects of on site SEO that all should adhere to.  In this series of blog entires, I outline some basic SEO best practices that will help establish a foothold in your selected niche.  Each entry contains five onsite SEO recommendations.

Optimize HTML <title> tags on a per page basis
Be sure to compose unique <title> tags for every page of your site.  Ensure that these <title> tags include one or two of your target keywords or keyphrases and that the keywords or keyphrases appear in their leftmost position.  For example, “Cheap Gymnastics Leotards” is better than “A Broad and Varied Range of Cheap Gymnastics Leotards“ if you are targeting cheap gymnastics leotards.  Although a matter of some debate, some suggest keeping <title> tag content between 48 and 72 characters.  The text in the <title> tag can appear directly in SE search results, so making it relevant and compelling can increase SE traffic.

Optimize HTML <H1> tags on a per page basis
Utilize unique <H1> tags on all pages and ensure they include the page’s target keyword or keyphrase in the left most position.

Unique HTML META Keywords per page
Ensure you use unique META keywords relevant to the page content.  Avoid too much repetition of individual words and certainly avoind keyword-stuffing.

Unique HTML META descriptions per page
Use unique META descriptions per page.  Use target keywords and phrases in the leftmost position and avoid overrunning about 72 characters with target content.

Unique descriptive HTML ALT tags on all images
Since SE spiders do not read text contained within images, HTML ALT tags provide you a opportunity to tell SE spiders what your images are about.  Be sure to use unique, descriptive and keyword-rich ALT tags on all images.  Avoid repetition and keyword-stuffing.  Make your ALT tags easily readable, single sentences.